loudmill

User guide

Loudmill is your marketing assistant. Every week it writes your social posts and your newsletter in your voice. You read them and approve the ones you like. Approved posts go out by themselves.

This guide takes you from your first sign-in to a normal week. Read sections 1 to 3 first. The rest you can read when you need it.

1. What Loudmill does, and what it never does

What it does. Loudmill learns about your business. Every Friday it writes next week's posts and your newsletter. You approve them on your phone in about ten minutes. Each approved post goes out at its time, and Loudmill shows you which posts bring in work.

Five promises, built into the app:

  1. Nothing goes out without your yes. Every post waits for a person to approve it. If anyone edits an approved post, it needs approving again.
  2. Your real work, front and centre. Photos from your own jobs come first, with your customer's OK. Without one, a post gets a clean text card in your colours. AI pictures only if you choose, and they are labelled as made by AI. An AI picture under “here's our work” gets a heads-up, and you decide.
  3. If something goes wrong, you hear first. You get an email and a phone alert in plain words, with a button to fix it.
  4. Help with the rules. You stay in charge. Drafts flag words like “best” or “guaranteed” for you to check. Emails go from your own address, only to people who agreed to hear from you. You approve every word, so the final check, and the responsibility for what you publish, stay with you.
  5. It gets more like you every week. Every edit and every rejection teaches it. You can see what it has learned, and change it.

Where Loudmill posts today:

ChannelToday
Email newslettersLive. From your own email address, or through your Mailchimp
BlueskyLive
MastodonLive
Facebook, Instagram, LinkedIn, Google Business Profile, Threads, Pinterest, TikTok, YouTube ShortsComing. Each one switches on when that platform approves Loudmill
XNot offered for now: drafts for you to copy

Until a channel posts by itself, Loudmill still writes its posts, and each one is ready to copy in one tap (see section 6).

2. Getting started

Sign in

There is no password to remember.

  1. Open Loudmill on your phone or laptop.
  2. Choose one way to sign in:
    • Google. One tap if you have a Google account.
    • Sign in with an email code. Works with any email address, including Outlook and work addresses. We email you a code; you type it in. You go to Microsoft's sign-in page in the same tab and come back to Loudmill once the code is in (Loudmill uses Microsoft's sign-in service to send it). The code can take a minute or two to arrive.
  3. Use the same way every time. An account opens only the way it was made. If you choose the wrong one, Loudmill tells you which button to use.

Tip: put Loudmill on your phone's home screen. On an iPhone, open it in Safari, tap Share, then Add to Home Screen. On Android, open it in Chrome, tap the ⋮ menu, then Install app.

Create your business

During early access you need an access code from us. Ask on our early-access form or email hello@loudmill.com.

  1. Type your business's name under What's your business called?
  2. If you're asked for an Invite code, type the code from our email.
  3. Tick I accept the Terms of service and the data processing agreement for my business.
  4. Press Start.

Set up: three steps

Step 1: Your business.

Set up, step 1 of 2: a box headed What's your website?, a Continue button, and an I don't have a website link.
Step 1: type your website address, or press I don't have a website.
  1. Type your website address under What's your website? and press Continue. Loudmill reads your site and fills in what you do, who you serve and what you offer.
  2. Check what it filled in, especially offers and prices. Add anything your site doesn't say. Loudmill only ever uses facts you give it.
  3. No website, or one Loudmill can't read? Press I don't have a website. You get five short questions, one at a time. Only the first is needed:
    • What do you do?
    • Who for, and where?
    • What do you offer? Add prices if you like.
    • What do customers say they like about you?
    • Anything you never want said?
  4. Press Save and continue.

Where is your business? Above the questions you'll see a line like Your business is in: United Kingdom (UK time). Every post time, Friday's drafts and reminders follow it. If it's wrong, press Change and pick your country (and time zone, if your country has more than one). If your details and your phone disagree, Loudmill asks you once, for example “Is this business in the United Kingdom or India?”.

Question 2 of 5, Who for, and where?, with the line Your business is in: United Kingdom (UK time) and a Change link above it.
Check the country and time zone at the top of the questions.

Step 2: Where to post.

  1. Tick the places you actually use. Nothing is ticked to begin with, and nothing is written for anywhere you don't tick: a business that only uses Facebook and Instagram never gets LinkedIn drafts.
  2. The first group, Posted by themselves, goes out by itself once connected in Settings. Which channels sit there depends on what's switched on for your Loudmill: email, Bluesky and Mastodon always, and each platform (Google Business Profile included) once it's switched on. The second group is written for you to copy across.
  3. Press Continue. You can change this any time on Business, under Where to post.

Step 3: Your first week.

  1. Press Write my first week. Loudmill studies your business, then writes a week of drafts. This takes a minute or so. You can leave the page; it carries on.
  2. When they're ready you land on Approvals: “Your first drafts are ready. Nothing goes out until you approve it.”
Set up, Your first week: a Write my first week button and an Edit business details link.
The last step: one button writes your first week.

Choose where to post

Open Business (on a phone: More, then Business). Under Where to post, pick your channels. The first group posts by itself once connected (what's there depends on what's switched on for your Loudmill: email, Bluesky and Mastodon always, each platform once it's switched on). The others are written for you to copy until they're switched on; a channel in the first group you haven't connected yet is written for you to copy too, and Post to says so.

Your brand: colours, logo and font

These are on the Business page, not in the setup steps:

3. Your week

Friday: your drafts arrive

Every Friday at 10:00 (your time zone), Loudmill writes next week's posts, Monday to Sunday, and emails everyone who approves: “Your week is drafted”.

Approving: tick, then Approve

There is one way to approve, so a stray tap can never send your week.

  1. Open Approvals.
  2. Read a draft. If it's good, tick the box in its top corner. Nothing is ticked to start.
  3. A draft with a warning says Check before it goes out. Read the warning. Its tick is inside the warning: I've read this. It's fine to post. Tick it only once you've read it.
  4. Press Approve 1 ticked post (the button counts what you've ticked). Only ticked drafts go out, each at the time shown.

Wrong channel? On a waiting draft, More has Move to another channel (the new draft replaces this one, which is kept in its history) and Copy to another channel (this one stays). Pick the channel, Same words or Loudmill fits them, then Move it or Make the draft. Post again is for posts already sent.

Working on. After you edit or rewrite a draft, it stays in front, on its own, under Working on, with the latest version showing (a rewrite's new draft takes the old one's place). Change it as many times as you like; it leaves only when you approve or reject it. Show everything waiting brings the full list back.

Show (beside the count) changes the list: Going out soonest (the usual), Newest first (what was written most recently, so what you just wrote is at the top), Going out today, or Time passed. Loudmill remembers your choice on this device. Each draft says when it goes out and when it was written. A draft whose time has already passed says Time passed: goes out as soon as you approve, and a note at the top counts them, with Show them. Move them to the next free slots moves each to the next day its channel has nothing planned, at the same time of day (an offer never past its last day); Undo puts them back. Or press Pick a new time on one. Approving one as it is asks first, because it goes out straight away: Approve anyway, or Cancel.

In a hurry? Tick all ticks every draft without a warning. You still press Approve yourself.

Approvals on a phone: 2 drafts waiting, the first LinkedIn draft ticked, and a button reading Approve 1 ticked post above Tick all (2).
Tick what you've read, then press Approve.

Three ways to see the week, one place to check a draft

Beside Show, View has Cards (every draft in full, as always), List (one line per draft: the channel, the day and time, the first line, a small picture and where it stands: Ticked, Read first, Needs a picture or Changed, check again) and Pictures (the week's pictures side by side, two across on a phone and four on a laptop, each whole in its frame, so you can see they match the posts and look like one business). In Pictures a carousel shows 1/4, a TikTok or YouTube Shorts draft says Video, a draft with no picture shows its first line instead, and two drafts sharing a picture say Same picture as the Facebook draft. Loudmill remembers your choice on this device.

Under Going out soonest the drafts sit under their day, for example Mon 20 Oct · 3 drafts · 1 checked, with drafts whose time has passed first.

Tap a line or a picture (or Check from here on a card) and the draft opens in Check: the whole post and its pictures, with Previous, 4 of 24 and Next at the bottom. On a phone it fills the screen, and the tick and Approve are in its footer. On a wide screen it sits beside the list.

You tick only what you've seen in full. A line or a picture gets its tick box once you've opened that draft in Check (or seen it as a card); if it changes after that, it says Changed, check again and the tick goes. Edit, Rewrite and Reject work inside Check, and a rewrite stays in its place (Rewritten, check again). Typed changes are never lost: Next, Close or Back asks Save, Discard or Keep editing.

Tick the 4 you've checked ticks every draft you've opened in full that has no warning, and the bar says what's left: 20 still to check · 3 need attention (warning or no picture). A carousel can be ticked only once every one of its pictures has appeared.

If a filter hides drafts you ticked, the bar says so (5 ticked, 3 of them not shown under this filter) with Show everything waiting. Approve sends only the ticked drafts you can see; the others keep their tick.

More than 100 waiting? Show 100 more under the list loads the next ones, and Check carries on into them. Edit or approve it in Approvals on a Calendar post opens that draft in Check, even when it isn't in the list you're looking at (Opened from the Calendar, with Show everything waiting).

What a warning means. Loudmill checks every draft against your rules, the platform's limits and UK advertising rules. It flags health claims (“pain-free”, “cures”), comparisons (“best in town”, “cheapest”), money promises, “was £60, now £45” prices, false urgency, and facts you never gave it (“award-winning”, “over a decade”). Fix the draft, or tick it yourself if you're sure it's fine.

Approve straight from the email

  1. In the “Your week is drafted” email, press Review and approve. Your drafts open on any phone, with no sign-in.
  2. Tick each post you've read, then press Approve.
  3. The link can only approve. To edit, rewrite or reject, open Loudmill from the bottom of the page. Posts with a warning wait for you in Loudmill.
  4. The link works for 7 days. Anyone who has the email can use it, so don't forward it.

Edit, rewrite or reject

Under each draft:

Rejecting a draft: reason buttons Too salesy, Not true, Wrong topic and Doesn't sound like us, a box asking What's wrong with it?, a Remember this always tick, and Reject and Cancel buttons.
Say why, and tick Remember this always to make it a rule.

Changed your mind?

Open Activity. Approved posts wait under Coming up. Press Take back and the post returns to Approvals until you approve it again. You can do this until it starts going out.

What went out, and where to see it

Under What went out, each post that was published has:

Create a post

On Approvals, press Create a post (beside it, Write a week opens the week's sheet). The composer, This post, has three starting points:

Who writes it? has two choices, and Loudmill remembers the last one you used:

Check spelling sits under a Your words draft. Press it and Loudmill reads your text once (a small AI call, only when you press; the fixes that follow never ask again) and underlines anything it thinks is a slip, like a word processor: each with Fix this one, then Fix all and Ignore. Nothing changes unless you tap it, and a fix is saved as your own edit, so the post stays yours. A Your words draft never gets an AI picture made for it by itself either: it gets one of your own photos, a picture you've kept, or a text card of your first line; AI picture on the card is still yours to press. Your slang, dialect, trade words (“sparky”, “innit”), place names, people's names, prices and the words of your own services are left alone; a suggestion is never more than a few words, so it can't quietly rewrite you.

Post to lists the channels you chose under Where to post that post by themselves (email only once your own address is set up and you have contacts). The first time, nothing is ticked and Remember these for next time is on: tick where this one goes, and Loudmill won't ask again. After that your choice is ticked for you; change it for one post and it stays a one-off, or tick Remember to make the change stick. To start again, open Business, then Where to post, and press Clear next to “Quick posts go to”. Under the chips, Add or remove channels takes you straight to Where to post; the same line says why the row is short when it is (“Only LinkedIn posts by itself for this business”, or “Email appears here once your sending address is set up”).

Picture sits under Post to on all three as one line (“Picture: Let Loudmill choose”): press Change to pick, and Loudmill remembers the last choice you made. Who writes it? is the same kind of line on Update.

Upload a photo (Update only) sits under Post to: take a photo or choose one from your phone, and it shows small with Remove the photo. It goes on each draft, cropped to fit, and the Picture line steps aside (your remembered choice stays for next time). With Loudmill writes it, Loudmill looks at the photo and writes about what it shows, adding nothing you didn't say; with Post my words exactly, your words stay as typed and no AI is used. The photo is also kept in Your photos, marked as on a post, and is never put on another post by itself. Share only what you're allowed to: no house numbers, faces or number plates unless they agreed.

Customer review has no Create a picture chip: a customer's review keeps its quote card (Text card means the quote card there), or gets your own photo, or no picture. With Pictures by themselves off in Settings, Let Loudmill choose means no automatic picture, but a picture you chose by name is still made.

Choose from my photos (Update only) shows Your photos as thumbnails: tap one and it's the post's picture, shown on the form. A photo still waiting for the customer's OK can't be chosen, and a style-guide photo says Reference for the look only. On Your photos, Post this photo opens the composer with that photo.

Change the picture or where it goes (from Home, after Create drafts) changes the drafts that one press wrote, never a second set: Upload a photo, Choose from my photos, Next photo from my library or Text card goes on each waiting draft; a channel ticked gets one more draft of the same post, and one unticked has its draft set aside (kept in its history). Approved drafts stay as they were approved. An AI picture is made on each draft with Change the picture, so you see any heads-up first.

The calendar

Calendar shows what's coming: Month on a laptop, Week on a phone, or List for the next four weeks.

The calendar on a laptop in Month view for October 2026, with two LinkedIn drafts on the 10th and the 12th and a Download this week's pack button.
The calendar on a laptop. Drag a post to move it.

Write a week, and the shape of the week

When nothing is waiting, Approvals shows Write a week (Home's week card has Write the week too). A small sheet names the week (‹ Week of Mon 26 Oct ›, this week to three weeks ahead), lists its notes with Add a note, and says the week in one sentence, for example 3 Facebook posts and 3 Instagram posts, on Mon, Wed and Fri. Balanced mix. Press Write the week of 26 Oct and the drafts appear in a moment, from Monday (or tomorrow, once the week has begun) to Sunday. A week that already has drafts reads Add to this week. Nothing is published until you approve it.

Want it different? Press Change (admins and the owner):

Loudmill remembers the shape for next time, and Friday's automatic week uses it too, so you set it once. The newsletter isn't in the sheet: it keeps its own rhythm (every two weeks on a Tuesday; weekly or monthly in Settings → Weekly drafts). Loudmill writes up to 42 posts in one week; ask for more and the sheet says so before anything is written. Insights' Apply (say, “Facebook 3 → 4”) moves the same shape, so the sentence shows it.

The week's card: what's happening, and notes

Home shows one card for a dated week: Week of Mon 26 Oct (26 Oct to 1 Nov), with ‹ › for this week or up to three weeks ahead. The line under it says where that week stands: waiting for Friday 10:00, being written, drafted (with Approve), couldn't be written (with Try again), paused for your holiday, or weekly drafts off. It never moves on by itself after Friday.

Under What's happening? type (or Say it) what's going on. Create drafts writes it up now, for you to approve; Save as a note writes and spends nothing, and that week's drafts are written with it (up to 300 characters, 10 notes a week). Each note has Must include (two a week), Remember this… (a business fact, something Loudmill always keeps in mind, or until a date) and Remove. A theme you chose before is now a note for its week.

Loudmill warns before writing when a note clashes (fully booked but offering space; sounds like an offer; a must-include day before any post). Written from: lists what the writer is given, each a link to where it lives. Once drafted, each note shows Included, Needs a look or Not included with the reason, as Friday's email does; a note added afterwards sits apart, and your drafts haven't changed.

This week's pack

Calendar → Download this week's pack gives you one zip of the coming week's approved posts: the words to paste, and each picture in square, portrait and story shapes. Use it for any platform Loudmill doesn't post to yet, your WhatsApp status, or a poster in the window.

Settings → Drafts → Share the week (read-only) → Make a link. Only the owner can. Copy it straight away; it's shown once. Whoever has it sees the next 7 days' posts (words and times), with no pictures, no customer details and nothing to press. It stops after 90 days, or when you press Turn it off or make a new one.

4. Email newsletters (live now)

Your newsletters go out from your own email address, like hello@yourbusiness.co.uk. Never from Loudmill's. That keeps your emails trusted, and one business's list can never harm another's.

Step 1: connect your own email address

You need an email address at your own website address (for example @northbankphysio.co.uk). Free addresses such as Gmail, Outlook.com, Hotmail, Yahoo or iCloud can't be used for marketing email.

  1. Open Settings → Email → Your email address. (You need to be an admin or the owner.)
  2. Your domain: type your website address, the part after the @ in your business email, like northbankphysio.co.uk.
  3. Address: the part before the @. It starts as hello.
  4. Sender name: what people see in their inbox, like Northbank Physio.
  5. Press Add domain.
Settings, Your email address: boxes for Your domain, Address (hello) and Sender name, and an Add domain button.
Settings → Email → Your email address.

Add the records Loudmill shows you. Loudmill now shows a short list of “DNS records”. These are lines of settings that prove to Gmail, Outlook and others that Loudmill may send email for your address. You add them once, where your website address is managed:

For each record:

  1. In your provider's DNS settings, choose Add record and pick the same type Loudmill shows (TXT or MX).
  2. Copy the name and the value with Loudmill's Copy buttons, and paste them in. For an MX record, also type the priority shown.
  3. If your provider adds your website address to the end of the name for you, paste only the first part (for example send, not send.northbankphysio.co.uk).

Loudmill also shows one recommended record called _dmarc. Add it too: it helps your emails reach inboxes.

Press Check again. Changes can take from a few minutes to a few hours to be seen. When it works, the card says Verified: “Emails now come from your address.” Until then, no newsletter is sent. If the records still aren't found after about three days, the address is removed; just add it again.

Social posts don't need any of this. Only emails to your contacts do.

Step 2: add your contacts

Open Contacts (on a phone: More, then Contacts).

A few people: type one per line (email, first name, company). Choose Why can you email them? and press Add contacts.

A spreadsheet (Excel or CSV, up to 5 MB, from Outlook, Google, Mailchimp or your booking system):

  1. Press Or upload a spreadsheet (Excel or CSV). No file yet? Download the template (Excel).
  2. Choose a file.
  3. Match columns. Loudmill guesses which column is the email, first name and company. Fix any it got wrong. Only the email is needed.
  4. Why can you email everyone in this file? UK law (PECR) decides this:
    • Consent: they asked to hear from you.
    • Existing customers (soft opt-in): they bought from you, and you gave them a chance to say no.
    • Business contacts (work addresses): people at companies, at their work address. Never sole traders or the public.
  5. Check and add. See how many are ready and which need fixing. Download the rows to fix if any. Tick that you may email these people, then press Add N contacts.

Only add people who asked to hear from you or bought from you recently. Old or bought lists bounce, and that harms your email reputation.

A sign-up form for your website: Contacts → Sign-up form for your website → tick Take sign-ups. Copy the link, or Copy form to paste into your website. People get an email from your address to confirm, and only then join your list, with proof of what they agreed to. Your own email address must be set up first.

Before it goes: who gets it, tests and previews

Under every newsletter in Approvals:

Tags. In Contacts, press Add tags on a person (“boiler”, “runner”), then Save tags. Tags are for what you do for people, never their health.

Follow-up emails: welcome, rebook, missed you

More → Follow-ups. There are three: Welcome, Time to rebook and We've missed you.

  1. Press Draft it. Loudmill writes it in your voice. Change anything.
  2. Press Approve this wording, then switch it on.
  3. From then on it goes by itself to each customer who qualifies, from your address, between 9am and 6pm. Change the wording and it waits for your approval again.

Welcome goes only to people who join after you switch it on (through your sign-up form, or typed in on Contacts), never to a spreadsheet you upload. Rebook and missed-you count from each customer's last visit: press Visited today on Contacts, add a “last visit” column to your spreadsheet, or pick the customer when you press Got a booking on Home.

Unsubscribes, bounces and spam

Call me back

Someone asked you to ring? In Contacts, press Call me back next to them. Their automatic follow-up emails wait, and Home reminds you: “Ring Jo back”. Rung them? Press Done.

Already use Mailchimp?

If your customers are already in Mailchimp, Settings can show Or send through Mailchimp. Press Connect Mailchimp, sign in, and choose which audience newsletters go to (it needs a From address set in Mailchimp). Approved newsletters then go from your Mailchimp account. Mailchimp handles unsubscribes. If you don't see this card, email us and we'll tell you when it's available for you.

5. Bluesky and Mastodon (live now)

Both post by themselves as soon as you connect them. No waiting for anyone's approval. You need to be an admin or the owner to connect.

Connect Bluesky

Bluesky uses an app password: a separate password just for Loudmill, which you can cancel at any time without changing your real password.

In the Bluesky app or website:

  1. Open Settings, then Privacy and security, then App passwords.
  2. Add a new app password and call it Loudmill.
  3. Copy the password it shows. It looks like abcd-efgh-ijkl-mnop.

In Loudmill:

  1. Open Settings → Connections and find Bluesky.
  2. Bluesky handle: your handle, like yourname.bsky.social (or your own web address if you use one as your handle).
  3. App password: paste the app password. Never your main Bluesky password: Loudmill refuses it.
  4. Press Connect Bluesky. You'll see “Bluesky connected. Approved posts go to …”.
Settings, Connections, Bluesky row marked Not connected, with boxes for Bluesky handle (yourname.bsky.social) and App password (abcd-efgh-ijkl-mnop) and a Connect Bluesky button.
Settings → Connections → Bluesky.

Loudmill works with Bluesky accounts hosted by Bluesky itself, which is almost everyone's. To stop, press Disconnect in Loudmill, or delete the app password in Bluesky.

Connect Mastodon

  1. Open Settings → Connections and find Mastodon.
  2. Your Mastodon address: paste it as it is, like @northbank@mastodon.social. Your profile link, or just the server (mastodon.social), works too.
  3. Press Connect Mastodon. Your server's own sign-in page opens.
  4. Sign in there and allow Loudmill. You come back to Loudmill, connected. (Finish within 10 minutes, or start again.)
Settings, Connections, Mastodon row marked Not connected, with a Your Mastodon server box (mastodon.social) and a Connect Mastodon button.
Settings → Connections → Mastodon.

What the posts look like

Replies

Replies to your Bluesky and Mastodon posts come into Replies every 15 minutes, each with an answer drafted in your voice. Nothing is sent until you press Send (see section 8).

If Replies says Reconnect Mastodon in Settings so Loudmill can see replies, your Mastodon connection is from before replies were added: press Disconnect on Mastodon, then connect it again.

Disconnecting

Disconnect asks you to sign in again first, for your security. Approved posts for that channel are then kept ready to copy in Activity.

6. The other platforms, when they're switched on

Loudmill already writes posts for Facebook, Instagram, LinkedIn, Threads, Pinterest, Google Business Profile, TikTok, YouTube Shorts and X. The connections are built, but each platform has to approve Loudmill's app before Loudmill can post there for you. Those reviews take weeks, and they're switched on one at a time. X isn't offered for now (it charges for every post).

How to tell what's switched on: open Settings → Connections. A platform that's waiting says Coming soon, under Waiting for the platform (press Show waiting channels). When a platform is switched on, its row moves to Ready to connect (or Other channels, if you didn't choose it) with a Connect button.

Settings, Connections: Waiting for the platform (9). LinkedIn, Facebook, Instagram, X, TikTok, YouTube Shorts, Threads, Pinterest and Google Business Profile, each marked Coming soon.
Platforms still waiting say Coming soon.

Using them today

  1. Add the platform under Business → Where to post. Loudmill writes its posts every week, to that platform's rules.
  2. Approve them as usual.
  3. At its time, the post shows in Activity as “Not posted: not connected yet”. Press Copy post and paste it into the platform's app. Or press WhatsApp to share it there.
  4. Or download the week in one go: Calendar → Download this week's pack.
  5. For Reels, TikTok and YouTube Shorts: on a post with a picture, press More → Make a video. You get a short vertical video to save and post.

Platform by platform

None of these is switched on yet. When one is, you connect it once in Settings → Connections (admins and the owner), sign in on the platform's own page, and approved posts then go out by themselves. Nothing ever goes without your approval.

Facebook

Instagram

LinkedIn

Threads

Pinterest

TikTok

YouTube Shorts

Google Business Profile

X

When a platform is switched on, we'll tell you, and Settings shows its Connect button. You don't need to do anything before then.

7. Photos, pictures and honesty

Your own photos come first

  1. On Home, press Add photos (or use the link in Friday's email). Your photos opens.
  2. Press Take or choose photos and pick 2 or 3 photos from this week's jobs.
  3. Tick The customer is happy for these to be shared (no house numbers, faces or number plates unless they agreed). Loudmill never assumes it.
  4. Say what each photo Shows (a service, like “Sports massage”).

Next week's posts use them by themselves, oldest first, each once. Loudmill removes the hidden details phones add, including where a photo was taken.

On Android you can share photos straight from your gallery: put Loudmill on your home screen first, then in your gallery press Share, then Loudmill. On an iPhone, use Take or choose photos instead.

Text cards

Without a photo of yours, a post gets a text card: its headline in your colours, with your logo. Honest, and free.

AI pictures, and the AI label

More to choose from: Show me 2 more

An AI picture that's nearly right? Under it, press Show me 2 more (about 7p), or or 3. Loudmill makes two or three more in the same look and shows them beside the one on the post; tap the one you want. Nothing is made unless you press the button.

Short AI clips

On a waiting draft with a picture, Short AI clip makes about 4 seconds of gentle movement from that picture, only when you press it. Every clip is labelled as made by AI. It's never offered for before-and-after posts or words that say you did the work. 8 a month are included. If you need more, you can buy 8 more for £5 including VAT; bought clips never run out. Short AI clips are switched on business by business as they become available.

Pictures you've had before

Every AI picture Loudmill makes for you is kept, so you never pay for the same picture twice.

Tidy my photo

On Your photos, Tidy my photo gives a product you sell a clean background and better light, as a new copy marked Tidied by AI. A photo of a job you did is never tidied: it stays as it was taken.

Your photos → Make a carousel. Pick 3 to 5 photos (only ones with the customer's OK) and write a title. Loudmill makes the slides; Download the slides and post them together on Instagram or Facebook.

8. Replies, reviews and listings

Replies

When someone comments on your posts or messages you, Home says so. Open Replies.

Asking for Google reviews

Open Reviews (Home → Ask for a review).

  1. Paste your Google review link once (Google Business Profile → Ask for reviews → Copy link).
  2. After a job, type the customer's first name, then press WhatsApp, Text message or Copy the words. It goes from your own phone.

At the right moment, by itself: log a booking for a customer on Home (pick them under Got a booking), or press Visited today on them. That evening, from 6pm your time, the top of Home says Ask Jo for a review, with WhatsApp, Text and Copy (the same words as above). Not now hides it. Each customer is suggested once; anyone who unsubscribed isn’t suggested.

The rules (UK law since April 2025): ask every customer the same way, never only the happy ones, and never offer anything in return for a review. Loudmill's words follow these rules.

A poster for your counter: Reviews → Print a poster for your counter. It says “Happy with us? Tell others.” with a QR code customers scan to review you.

Replying to a review: paste it, pick the stars, press Draft a reply, check it, then Copy reply into Google.

Be found everywhere

Business → Be found everywhere lists the places people find local businesses: Google Business Profile, Apple Business Connect, Bing Places, a Facebook Page, Yelp, Nextdoor and your trade's own directory (Checkatrade, Treatwell, MyBuilder, Yell…).

  1. Claim each listing (it's free), then tick it.
  2. Write your business name, address (or area) and phone once, exactly as you want them. Copy all four into each listing. The same details everywhere help maps and AI assistants trust you.

Results and Insights

Your monthly report

On the 1st of each month, owners and admins get an email: posts published, emails sent, how your drafts did, and your results. Turn it off in Settings → Weekly drafts → Email me a monthly report.

9. Your team, devices and settings

For some actions (downloading your data, resetting settings, deleting the business, disconnecting a channel, making someone an admin) Loudmill asks you to sign in again first: the button says Sign in again to continue. Press it, sign in, and you come straight back to the same place with what you'd typed still there.

Inviting your team

More → Team → Invite by email. Choose a role and press Make an invite link. The link works only for that email address, once, for 7 days.

RoleWhat they can do
OwnerEverything, including billing and deleting the workspace (the whole business)
AdminBusiness profile, team, settings, and approving
ApproverPlans, edits and approves posts
View onlySees everything, changes nothing

Phone alerts

Settings → Devices and alerts → Phone alerts → Turn on alerts on this device, and allow notifications. Press Send a test to check. On an iPhone, add Loudmill to your Home Screen first and turn alerts on from there.

Your devices

Settings → Your devices lists where you're signed in. Lost a phone? Press Sign out beside it. Sign out on all devices (under Your account) signs out everywhere.

Going away

Settings → Weekly drafts → Going away? Choose From and Until (last day away) and press Pause. Or press Skip next week for one week off.

Weekly drafts settings

In Settings → Weekly drafts (admins and the owner):

AI writing and your allowance

Settings → AI writing: switch it off and nothing about your business is sent to any AI provider (no drafts are written either). This month shows what Loudmill has written and how many more posts with pictures fit before the 1st.

Download all your data

Settings → Your account → Download all your data (owner only). You may be asked to sign in again. The zip has your profile, contacts, services, every post with its history, pictures, team and usage.

Resetting your settings

Settings → Your account → Show danger zone → Reset settings (owner only; you may be asked to sign in again). It takes your business settings back to the start: where to post, voice, pictures and the weekly plan shape. Your posts, photos, contacts, replies and connections stay, and so do your business's name, website and location. Posts you've already approved still go out. Type your business's name exactly (the box says Matches; the button stays grey until it does), press Reset settings, check what goes and what stays, then Confirm and reset: you go through the three setup steps again. No emailed code: nothing is deleted.

What Loudmill has learned from you is kept unless you tick Also forget what it has learned about my taste: that removes the rules it always follows (from “Remember this always”) and forgets which AI pictures you kept or turned down, and which photos you ticked as a style guide. The box says the real numbers. Your posts, rejection reasons and answers still steer new drafts either way.

Deleting the business

Settings → Your account → Show danger zone (owner only). Type your business's name exactly (the box says Matches), press Delete this business, read what goes, then enter the 6-digit code we email you and press Confirm and delete. The code works for 10 minutes and once; three wrong tries end it, and Send a new code gets another (up to three an hour). Everything stops at once. For 7 days you can restore it from the welcome page; after that it's gone for good, so download your data first. If a code arrives that you didn't ask for, don't enter it: sign out on all devices and tell us at hello@loudmill.com.

10. Help and troubleshooting

In-app Help

Press the ? at the top of any page (or More → Help). Search in your own words: “holiday”, “unsubscribe”, “Bluesky”.

Common problems

No drafts on Friday.

A post didn't go out.

A disconnected account. A yellow bar shows while a channel needs reconnecting. Its posts are kept for you to copy, so nothing is lost. For Bluesky, if you deleted the app password, press Disconnect and connect again with a new one.

An email bounced. The address doesn't exist any more. Contacts marks it Bounced and it's never emailed again. Activity → Who didn't get it lists the addresses. If many bounce, your emails pause (see Unsubscribes, bounces and spam).

My newsletter didn't send. Home says why: your email address isn't verified yet (Settings → Your email address → Check again), nobody on your list may be emailed, or it's waiting for your approval.

I can't sign in. Use the same way you used the first time (Google or email code). The email code can take a few minutes. See How signing in works on the sign-in page.

Contact us

Email hello@loudmill.com from the address you sign in with, and tell us your business's name and what you were trying to do. A screenshot helps. Please never send us a password or an app password.

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Last updated 8 October 2026.

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